SMB Nation Fall 2009 Content

SMB Nation Fall 2009

SMB Nation Fall 2009 Content

Opening Ceremony

Whacking Weasels- making the most of SMBNation 09
Speaker: Wayne Turmel

Wayne “The Cranky Middle Manager” Turmel kicks off SMBNation09 with an energetic and humorous look at where business is today, how SMBNation members are dealing with the economic weirdness and how to get the most from your time at the conference. Battling customers, vendors, politicians and our own demons takes all the strength you’ve got, and you’ll find lots of help and inspiration here. Humor, insight and the kick in the pants you need to make the most of your time at SMBNation 09!

Get SMBNation 09 started on the right foot with this humorous and lively kickoff by Wayne Turmel-“The Cranky Middle Manager”. Don’t let the weasels get you down!

Keynote Addresses

Microsoft's Local Engagement Team - Connect Locally, Grow Wildly

Microsoft has developed an innovative approach to help our partners thrive in this challenging economic environment. We call it the Local Engagement Team, and it is dramatically changing the way partners leverage Microsoft resources to reach SMB customers. It allows partners to benefit from Microsoft’s extensive relationships with other companies and business-oriented organizations. By working with Microsoft’s Local Engagement Team, partners can access free resources to help address their customers’ needs & pain points. Come hear how our partners can extend their reach and increase revenue by teaming up with a variety of other companies to multiply their marketing impact.

Zenith Infotech Keynote
Agenda

Zenith Infotech is a leading provider of private-labeled Managed Services Infrastructure and Backup and Disaster Recovery Systems to the IT channel. Over 3,500 IT service providers rely on Zenith to remotely manage over 30,000 customer networks, over 500,000+ devices and backup over 12,000 networks. Zenith will be launching in the fourth quarter, a revolutionary suite of products under the brand name of SmartStyle Computing. By leveraging innovative storage, server and desktop virtualization technology, SmartStyle Computing enables IT service providers to provide not only IT services but the entire IT infrastructure for a customer for a monthly fee. With SmartStyle Computing, most all customer hardware - servers, desktops, routers, firewalls run as virtual instances on top the SmartStyle Computing hardware providing customers with computing as a utility and with very high uptime given the high availability and fault tolerance features within the SmartStyle Computing product line. The SmartStyle Computing range of products can be completely private labeled by IT service providers and provided as a service to their SMB customers.

KEY3: Make Big Money in Small Business with Cisco
Speakers: Andrew Sage, Kim Mayfield, Greg Landers
Agenda

Are you wasting time and money cobbling together boxes for your SMB customers? Have you been searching for an easier way to get products, solutions, pre-sales service, support, financing and profitability rewards tailored specifically for you and your customers? Well, the new Cisco Small Business Advantage does just that for both new and existing SMB partners. Don’t miss the opportunity to accelerate your growth and profitability through this complete approach, backed by Cisco. By combining innovative enablement programs with solutions in security, surveillance, storage, networking, and telephony, Cisco is sure to help you start the conversation and close the sale.

BusinessSpeak Track

BS101: Geekonomics! Your SMB Countercyclical Opportunities
Speaker: Harry Brelsford
Agenda

Yes – it is possible to survive and thrive during tough times. The key is to identify specific viable opportunities. Enjoy Harry's often humorous presentation on top opportunities that are countercyclical in nature. These industries are historically underserved and technology hungry. This fast paced speech starts with Slumdog Millionaire and ends with “sinners.” Presented in a “photo essay” format that is a great break from traditional PowerPoint slide deck presentations. Based on the SMB PC magazine cover story with the same name by Harry (Issue 3-4, 1Q2009). This speech has been updated with new opportunities and includes references from Harry’s forthcoming “Geekonomics” book and SMB in-depth salary survey results!

BS201: How To Get SMB Stimulus Funding!
Speaker: Harry Brelsford, Ginna Brelsford
Agenda

This “how to” speech allows you to take advantage of the coming macro-economic injection of US Federal government economic stimulus funding. Don’t miss out on this once-in-a-life time opportunity. In this session, you will learn specific Federal and State funding programs, how to write a grant to obtain funds, targeting specific economic sectors that will receive funding (e.g. medical) and private sector stimulus funding resources including distributors, ISVs, hardware manufacturers. The emphasis on this lecture is tactile specificity, not broad generalities.

BS202: HOW TO CREATE SUCCESSFUL VENDOR RELATIONSHIPS
The “Secret” to Working with Vendor Partners
Speaker: James Kernan
Agenda

• A 100-day “baby-step” action plan for solidifying key vendor relationships; follow this plan and you’ll have vendors throwing cash at you for marketing.
• How to get vendors to “slip” you new accounts and opportunities that other resellers don’t even know about.
• Web site linking; how to use your web site to automatically secure new customers at your vendor’s expense.
• How to get vendors to cheerfully pay for AND promote your events and trade shows to their top clients.
• A proven “tiered” formula for determining who your top partners are and allocating your time and focus accordingly.
• Informative vendor panel to educate you on “best practices” to negotiating and working successfully with vendors.

BS203: Street-Smart Branding - your path to Growth
"Branding & Messaging - Setting your business apart from the crowd"
Speaker: Jeff Connally
Agenda

Most IT Service Providers do a terrific job when it comes to service delivery - but struggle with building a branding and messaging strategy that attracts their "ideal customers". This session is a must for any attendee who wishes to position his/her business apart from the pack. This session will use a "hands-on workshop" approach. Attendees will get not only a structured framework for developing their unique branding and messaging, but will also have the opportunity in this session to put this framework into practical use.

BS301: Selling IT Services; How not to suck at it!
Speaker: Stuart Selbst
Agenda

This presentation is a humorous, but education look at selling IT services to prospects and clients. In the highly effective presentation, we go over much more than just selling, we look at the responsibility of making the sale, servicing the clients and dealing with your competitors. This presentation is not design for those who are sensitive to the in-your-face approach, but all will be entertained and hopefully learn something in the process. In fact you will learn much from "Coach Stu" in a very short amount of time!

BS302: Are your Managed Services becoming Commoditized? YOU BET!
(Design your Managed Services offerings to give you competitive advantage)
Speaker: John Kilian
Agenda

You know that you must differentiate YOUR business to win THEIR business, but how? It’s got to be more than talk and slick marketing. You’ve got to be able to show how you are going to solve their business problems better than anyone else. And, most importantly, you must deliver on the promise.

Branding and relationship selling can only take you so far in the struggle to differentiate your services. To stand out from the crowd, you must be able to provide additional tangible benefits for your clients. One key area to investigate is that of providing truly consultative advice to your clients – helping them to get more return from their IT investment in a strategic sense. In other words, change the focus from the technology plumbing to growing business value.

In this session, you’ll learn how to create AND deliver services that represent greater value to your customers and to your business…services that will make you stand out in the crowd.

BS303: How to Create Your Sales Engine!
Speaker: Josh Peterson
Agenda

How many times have you thrown your hands up in the air out of frustration with either trying to create a sales team or getting one to produce the numbers that you need to maintain and grow your business? That is the toughest job for VAR management: to first create a sales engine from scratch and then manage one that is consistent and self producing. This breakout session provides the VAR manager with overviews of methodologies and tools that can lead you to a more sound and manageable means to developing a sales department that produces.

BS401: BusinessSpeak Panel
Speakers: Matt Makowicz, George Sierchio, Mark Crall
Agenda

The power of a professional conference is hearing from your peers! The always popular BusinessSpeak Panel is BACK AGAIN and guided by our outstanding speakers. These “Guides” will invoke an unconference format to drive maximum content rich conversation that start with you – the attendee. Attend this session to hear what’s on everyone’s minds. With better times ahead – the conversation is rapidly changing and you need to be part of it. Special emphasis on managed services. Be prepared to critically THINK!

GeekSpeak Track

GS101: Windows 7 are you ready?
Speaker: Susan Bradley, Dana Epp, Oliver Sommer
Agenda

Join Dana Epp, Oliver Sommer and Susan Bradley for the facts about Windows 7 in a SMB network. Windows 7 is about to hit the streets and you'd better be ready to run. A special emphasis is placed on Windows XP "migrations" to Windows 7 as that will be the most common deployment scenario. From XPMode to Direct Access to Branch Cache to Deployment, find out the tech details on how to deploy and license Windows 7 in the smb marketplace and network it with your SMB servers. Determine if this is the time to make the cut over to 64bit. Review the tools available to check application compatibility. This session will go over the key factors in evaluating and deploying Windows 7.

GS102: Deploying Windows 7 using the right tools and the correct
Speaker: Mikael Nystrom
Agenda

This session is all about deploying Windows 7, to new and old computers, upgrading and replacing. We will cover all the steps for both small and for larger environment. The focus will be on using free and available tools downloadable from the Internet. We will spend time to understand how Microsoft Deployment toolkit can help you get the job done with less trouble, we will also spend time with applications, how to deploy them and how to make them work in Windows 7. Beside MDT2010 we will spend time on ACT 5.5, MAPS 4.0, Windows Deployment Services and some more. If you are into upgrading to Windows 7 and/or Windows Server 2008 R2 this session is for YOU.

GS201: Alternative Solutions in the SMB Space
Speaker: Eriq Neale
Agenda

With the number of cloud-based solutions increasing daily, are you able to keep up with the questions your customers may bring to you? Join Eriq Neale for a look at cloud solutions from Google, Microsoft, GoDaddy, as well as alternate on-premise solutions from Microsoft, Apple, and IBM/Lotus, to see how the notion of “one size fits all” may be a thing of the past.

GS202: SharePoint - you've got it now what?
Speaker: Robert Crane
Agenda

The least known component of SBS 2008 is SharePoint and yet it offers the greatest opportunity. This session will explain to you in simple terms exactly what SharePoint technology is and how it can be utilized to improve your business and that of your customers. You'll also learn how to take SharePoint beyond the default install to configure an installation that truly provides business benefits to you customers. You'll learn how software like Microsoft Office, SharePoint Designer, Search Server Express and third party add-ons work with SharePoint and more importantly how you can extend your skills quickly and easily to sell these solutions.

GS301: The Keys to Successful SBS 2008 Migrations
Speaker: Karl Palachuk, Jeff Middleton
Agenda

How can you develop and execute successful migration strategies in a complicated and every-changing environment? Join two prominent experts on deployment and migration for 90 minutes of tips, tricks, and strategies for upgrading into SBS 2008 environments. SBS has the reputation as a complicated product with many value-add service opportunities. In addition to Server 2008, you need to know how Exchange, SharePoint, SQL, and more will install without major interruption or headaches for your customer. This session will show you how to be successful and profitable in your migration work.

GS302: Polishing up your Deployments with the Killer Apps of Server 2008
Speaker: Charlie Russel
Agenda

Charlie Russel, author of Windows Small Business Server 2008 Administrator's Companion (Microsoft Press), shows you how to take your SBS 2008 installation to the next level, leveraging that Second Server to provide real value to your users. Charlie uses TS RemoteApps and shows you how to integrate applications directly into RWW and CompanyWeb, making them available, securely, to your local and remote users.

GS401: GeekSpeak Panel
Speakers: Numerous
Agenda

No SMB Nation conference is complete without the infamous and always highly rated GeekSpeak panel. Guided by “MVPs” and other gurus, this panel if your chance to learn from the “founders” of the SMB technology practices we use today. Have you ever seen a famous name up on the technical forum boards and

Newsgroup and wanted to meet these people? The GeekSpeak Panel is your chance!

GS402: Virtualization for the SMB world.
Speakers: Wayne Small, Dana Epp
Agenda

Are you read to be virtual? Do you know what hardware you'll need, what works and what doesn't? Do you know how to configure Hyper-V for real world scenarios? What tools do you need to manage HyperV in a managed service environment? What's SCVMM and can Microsoft have any more initials to confuse us?

Telephonation Track

T101: Veni Vidi VOIP - How To VoIP!
Speaker: Jay Weiss

This session will review VoIP basics. It will include an overview of all the pieces to a successful VoIP installation. We will talk about PRIs, Analog and Internet, including broadband redundancy. Basic wiring, punch downs and cabling, is next. Which PBX VoIP phone system is right for your clients? What's up with SIP trunking and analog trunking integration. The magic of remote extensions and softphones is also on the agenda. We will cover the importance of good auto attendant structure. What troubleshooting skills do you need for VoIP? We'll end with horror stories from the field and Q & A.

T302: How To Sell VoIP in SMB
Speakers: Matt Wass De Czege

It's just the start of the SMB VoIP revolution and you're unarmed to capitalize on the opportunity. Already early results show that data network professionals, while extremely excited about VoIP, DO NOT KNOW HOW TO SELL VoIP! (CAPS LOCK ON). This session will allow you to overcome your great challenge to successfully adding VoIP as a consulting offering to your SMB customers. If you plan to ride the VoIP wave, do not miss this session.

IP Telephony, SIP, QoS, VLANs, and Unified Communications are common every day terms for the tech savvy, but to the average business owner their meaning is lost. What features do businesses care about? Can VoIP really save SMBs money? And is the quality there yet? Learn what small businesses really care about from two of the most trusted names for quality, reliable VoIP Services. See live demos of the wow features that thrill the average small business owner, and learn how you can easily demo, sell and deliver a reliable, affordable service. Come away with a plan to add monthly recurring VoIP revenue to your existing portfolio, and for wowing your current clientele.
Additional content includes:

• Small business misconceptions of VoIP and the challenges that creates when prospecting including key objections that small business bring up.

• Positioning Ip Telephony with a small business owner in a way that maps to their key business objectives and in terms they can understand

• Proposing in a way that emphasizes the value of your company and the solution your are providing.
• Closing tactics and dispelling the FUD that TDM resellers plant in the minds of small businesses.

T401: VoIP Panel
Speakers: Aaron Booker, Greg Landers, Karl Palachuk

So many questions, so little time! Learn from the best of the best and have YOUR SPECIFIC QUESTIONS ANSWERED in this expert panel session. As a new technology opportunity for many attendees, it’s one step backwards, two steps forward when it comes to VoIP immersion. This structured panel discussion will allow you to leap frog forward into your overall understanding of the VoIP opportunity. Come to this session with the belief You don’t know what you don’t know – leave instantly wiser and better for it.

T402: SIP: From hobbits dream to power player in telecom
Speaker: TBD

Inherently each attendee measures a professional event by the people they meet, the stories they hear and learning something they didn’t know before. On the latter point, we guarantee you will learn something you didn’t know before you entered this session. The SIP protocol is the basis for the VoIP solution and this advanced lecture will fool you. Starting with a simple warm up exercise to define SIP, you’ll quickly elevate to upper-level deep protocol analysis about SIP. More importantly, you’ll come to see why a deep understand of SIP in VoIP is akin to a rich understanding of TCP/IP in data networking.

Social Media Track

SM201: How To Use LinkedIn and Facebook for RAPID Business Development
Speaker: Harry Brelsford

Did you know that Harry has been working closely with LinkedIn to help it understand the SMB channel? It’s true and you will see how LinkedIn is much more than a Monster.com competitor. In fact, LinkedIn needs to be part of your overall business development workflow. Learn the degrees of separation mathematical algorithm driving the “links” in LinkedIn. View LinkedIn secrets such as how to view your competitor’s customer list without them knowing it. Also – create and participate in LinkedIn groups to drive brand awareness and additional business development opportunities. Hear about the roadmap for LinkedIn applications. Throw away your cold calling list and yellow pages. LinkedIn is a much better tool to drive SMB business development success. And yes - there is a serious-side to Facebook - you'll see it here.

SM302 - How to Become a Twitter Twenius and Profit from Social Media
Speaker: Dan Hollings

If you seek the REAL secrets of Twitter, prepare to move at the speed of light as Dan reveals the E=MC² formula for making connections and money in the Twitterverse. This is NOT your typical Social Media smooze session, it's hard core strategy, with step-by-step HOW-TO like nothing you've ever seen or imagined. Both funny and practical, you'll walk away with a blueprint to implement and a few chuckles worth tweeting about. Get a head start by following Dan on Twitter today: www.twitter.com/dhollings

SM401: Social Media Panel
Speakers: Numerous

Is there enough “there there” when it comes to social media in SMB? With the creation of an entirely new paradigm, it’s your right – no – it’s your duty to ask TOUGH QUESTIONS of our social media experts to determine the nature, size and scope of the social media opportunity for both your own use (as an SMB consultant) and that of your beloved customers. Hype, fad or the real thing? Attend this session to conduct your own investigation.

SM402 Pure Friggin' Magic! (PFM)
Speaker: TCAT

Hard sales.... Dead, Broadcast adversing wounded, Pay Per Click marketing matching it's a start. Cost Per Action marketing like as risky as digging for oil. Join TCAT Houser for 90 mimutes to learn Conversation Marketing as PFM (Pure Friggin Magic). You may have heard TCAT @ SMBNation before. If so you know him not only as a fellow 'geek'. Vetran SMBNation folks know TCAT trains on programming 'wetware' (human brains). In PFM, TCAT reveals the inner workings of http://TRCB.net If you think this is a sales pitch, everyone can leave their credit card at home. This is 90 solid minutes of training and a free account (for life) for all attendees @ SMBNation Las Vegas.

SM403: How to Achieve Page One Rankings in Local Search and WOW your Prospects with Killer Reviews.
Speaker: Dan Hollings
Agenda

Getting on page one in Google local is not the hard part. Dan will explain a 10-step SEO strategy that will cost you absolutely ZERO to implement. It's worked for 1000's and it'll work for you. But there's more to getting a customer than just getting great search engine rankings... you need "Happy Customer" Reviews and they have to be in the right spots to be effective. Combine top rankings and great reviews and you'll dominate your market niche locally. Come ready to take lots of notes.

Community Sponsor Track

CSG1: Join The Movement: Five Ways to Bring Your Business to the Next Level
Speaker: Jeannine Edwards
Agenda

What does "Your Company 2.0" look like? How do we get better, smarter, more profitable…together? How do I take advantage of a community that invests back into my business? What's my shortest path to profitability and what's my action plan to get there? What does the model IT Services organization look like and how do I position my company that way? How do I serve my clients no matter what their business challenges are? Find out the answers to these and other burning questions and why at ConnectWise, it’s not just about the software.

CSG2: Case Studies from the Cloud – What It Means For You, Your IT Business & Your Clients
Speaker: Bob Godgart - CEO Autotask
Agenda

In the IT world, jargon changes faster than the technology and the phrase of the day is 'cloud computing'. But what does it really mean? And, more importantly, what does it mean for your job, your business, and your clients? Bob Godgart, CEO of Autotask Corporation, will separate the hype from the reality and reveal what cloud computing really means for the future of IT services businesses - and how you can leverage it to thrive in this challenging economy.

What you’ll learn about cloud computing:

What it means for you and your IT business
What it means for your customers
How to stay ahead of the curve and develop your own cloud strategy
How to define and sell cloud-based services

Get up close and personal with IT's #1 business operating system. Test drive our complete business automation and see what it means to have real time financial data at your finger tips. Watch the seamless transition from time entry to invoicing and take a peek at best in class managed services integration. We are the PSA choice for 2,400 Solution Providers and 31,000 users… come to our Hands On Lab to find out what all the buzz is about!

CSG3: How to Build a Business Practice Selling and Supporting the BlackBerry Solution

Speaker: Chris Wright, Mark Amszej, and Susan Taylor-Kusek
Agenda

Join members of the BlackBerry IT channel team and BlackBerry product management to discover how you can expand your portfolio and develop a sustainable BlackBerry solution business practice.

Learn about the architecture and design that makes the BlackBerry solution the clear choice in wireless connectivity for small and medium businesses. Gain insight into how the BlackBerry solution provides unparalleled security, extensive IT management capabilities and superior wireless efficiency. Plus, uncover strategies and tactics to help you capitalize on the explosive growth in the smartphone market.

CSG4: Secure Decisions: Making the Right Security Choices for SBS 2008
Speaker: Patrick Sweeney
Agenda

With SBS 2008, solution providers face the issue of choosing the right security solution to complement their client’s SBS server. But which solutions will work best? The firewall needs talk to Active Directory. Email should be free from spam and phishing attacks. And remote access to servers and workstations needs to be secure and easy to use. Add on concerns over employee productivity and data leakage and you have a clear need for an end-to-end security solution for the demanding small business. Join SonicWALL’s VP of Product Management for an informative discussion on making the right security decisions for SBS.

CSG7:IBM Lotus Foundations - a new approach to small business IT solutions
Speakers: Michael Walker, Hiep Vuong
Agenda

Looking for new ways to grow your revenue and increase your profits in the SMB space? IBM is making it possible with IBM Lotus Foundations; an integrated, low cost, high value appliance solution that provides SMBs with all the essential software they need. Come hear how you can quickly get enabled, taking advantage of ongoing free training and support. And learn how you can benefit from selling a solution that can be installed in minutes and managed from afar, lowering your support costs and increasing your profits.

CSS3:Profit from the cloud. Become a Google Apps Authorized Reseller.
Speaker: Jeff Ragusa
Agenda

The popularity of Google Apps - a cloud-based suite of email, calendar, and collaboration tools - is creating new revenue opportunities for VARs, MSPs, IT service providers, systems integrators, and freelance consultants. Traditional value-added resellers are looking for ways to adapt their businesses to the world of cloud computing and the Google Apps Authorized Reseller program provides the right framework. In this session we'll take a closer look at the Google Apps product and then drill down into revenue opportunities for partners.

CSS6: Avaya - Partnering with a world wide leader.
Speaker: John Bailey
Agenda

There are currently 8 million small businesses and nearly 100,000 medium-sized businesses in the United States alone and all use telephone equipment. Today research suggests that small business owners are ready to leverage technology to reduce IT cost and improve processes.

Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service, and competitiveness.

As a global leader in enterprise communications systems – we welcome an opportunity to discuss our commitment of accelerated growth, outstanding service and long-term profitability. Join us to discuss a partnership with Avaya.

CSS8: Taking Windows Home Server Deep Into Small Business!
Hosted By: Kevin Royalty
Agenda

Did you know that Windows Home Server (WHS) is surprisingly popular inside small businesses? It is because it provides key functionality well beyond its original designed specifications. This session will focus on storage, remote management, managed services via WHS and numerous other deep dive topics. Hosted by MVP Kevin Royalty who has specifically niched on WHS and spoken at numerous user groups on this topic.

CSB1: Why you should strategically partner with Trend Micro
Speaker: TJ Alldridge
Agenda

Seeking a vendor to strategically partner with in addition to worry-free, reliable security solutions "that just work"?

We live and breathe security. Want proof? We were first to provide:

An integrated solution for Microsoft Small Business Server 4.5.
A no-cost hosted console for partners to manage multiple customers.
Worry-free security solutions with traffic signal-based consoles.

As a 100% channel company we've:

Created a monthly subscription program.
Established a portal to gather feedback on all aspects of their experience.
Collaborated with community leaders to create partner-specific tools.

Join TJ Alldridge to learn about the benefits of strategically partnering with Trend Micro.

CSB3: State of the IT Channel: Perspectives from the Front Lines
Agenda

CompTIA, the leading trade association for the global IT industry, will discuss the current state of IT channel business, the latest technology trends and new strategies for growing business during a presentation scheduled for 1:50 p.m. -2:20 on Friday, Oct. 2. A leading technology solution provider will share real-world strategies technology companies and their customers can take to guard against profit erosion and to lay the foundation for long-term success. Topics to be addressed include strategies to develop new opportunities in the SMB market; best practices for protecting an existing customer base; breaking into new vertical markets; and building effective partnering relationships with other resellers.

CSB4: The Managed Services Opportunity
Speaker: Steve West
Agenda

Managed Services is an industry hot button right now...and a growing source of new revenues for firms with large numbers of existing SMB clients. Kaseya is a major player in this market. Kaseya's IT Automation solutions empower IT service providers to proactively monitor, manage, and maintain distributed IT infrastructure remotely, easily and efficiently with one integrated Web based platform.

In this session, a representative from Kaseya, accompanied by one of their successful local customers, will conduct a Q&A about IT automation and managed services... and their immediate effects on the customer’s profitability and recurring revenue.

CSB5: How to Provide Profitable and Reliable Disaster Recovery, Data Protection and System Migration Services to Your Customers
Speaker: Matt Urmston
Agenda

StorageCraft will present methods to provide profitable and reliable disaster recovery, data protection and system migration services to your customers. You will be introduced to the benefits of the StorageCraft No-Cost Reseller & MSP Partner Programs.

You will also be introduced to the StorageCraft ShadowProtect product line of automatic disk-based backup, data protection, disaster recovery and system migration solutions. ShadowProtect solutions complement products such as VMware™, Microsoft™ Hyper-V, Virtual Iron™, Xen™ and other virtualization products. ShadowProtect provides fast and reliable disaster recovery and system migration to the same system, dissimilar hardware or to and from virtual environments - P2P, P2V, V2P, V2V.

CSB6: Extending the Microsoft Small Business Server Environment with Citrix XenApp Fundamentals
Speaker: Dawn Thurston
Agenda

This session will highlight the the business opportunity and benefits of extending your customer’s Microsoft Small Business Server environment with XenApp Fundamentals. XenApp Fundamentals provides your small to mid-sized customers with simple and secure remote access over any network, to any device, safely and securely over the web. This solution was especially designed and priced for SMB customers in collaboration with Microsoft and includes the necessary TS CAL’s to support up to 75 users in order to provide the benefits that enterprise customers have enjoyed for many years of Citrix at an affordable price for small We will also discuss the deployment options and hardware requirements for this solution.

CSB7: Small Biz Tops Hacker Hitlist: Self-Defense Moves That Protect Your Ass(ets)
Speaker: Chester Wisniewski
Agenda

Small and mid-sized organizations are increasingly being targeted by cybercriminals. In this presentation Chester Wisniewski of security vendor Sophos will explain who specifically is being targeted, why the criminals are focusing on you, how they penetrate your defenses and what you can do to better protect yourself.

CSB8: Score Big With AVG in Q4
Speaker: Mark Danus
Agenda

AVG’s Version 9 release of their award winning product is coming in October! Join AVG for an overview of Version 9’s new functionality and Q&A session.

They’ll introduce Mtrap, the newest feature of the firewall which makes the burden of checking certified software automatic and access to the web simpler by not having to click when opening a program that would have required authentication in the past. They will also review how you can qualify and receive a 10% rebate during their 4th and Goal Campaign and their latest end-user promotion!

CSB9: Introducing GFI MAX: Remote Monitoring and Management Tools for MSPs, VARs and IT support organizations
Speaker: Kevin Hodak
Agenda

During this session you will learn how GFI MAX – easy, affordable IT support tools for the Channel – can help you not only monitor the status of your clients’ network but create a recurring revenue stream with excellent profit margins. With GFI MAX, you can start monitoring and managing your clients in just 10 minutes. I’ll show you how to get started, present a demo of the product, provide an overview of licensing, and answer questions.

CSB10:Don’t Hyper-Ventilate Over Hyper-V Backup!
Speaker: Linus Chang
Agenda

Hyper-V backups are striking fear and panic into even the most experienced IT pros. But don’t worry, the confusion is finally over! Renowned Australian software entrepreneur and backup strategist, Linus Chang from BackupAssist has a reputation for creating simple solutions to complex problems. His presentation will clear up the mysteries and provide an elegant solution, including a one-pass backup that enables you to recover from failures on the host, guests, or files and databases on the guests. And in typical BackupAssist style, this solution will slash thousands off your total backup and recovery bill. Don’t miss it!

Hands on Labs

HOL1: Cisco Configuration, without the Command Line! - Cisco Configuration Assistant 2.1 for a repeatable practice deploying SBCS 1.6 robust features, Pro products and support.
Speaker: Greg Landers
Agenda

Come experience the Cisco Small Business Pro benefit! Being Pro means support from a dedicated team of expert Engineers who will help you leverage it to lower your total cost of deployment and ongoing management. It is now possible to build a repeatable, standardized deployment model supported by the CCA using lower expertise/skill level as part of CCA technical enablement you can implement right now. Learn all the new features and functionality as well as tricks to help you save time and create easy configurations. All of this, with simple to use graphical configuration tools. No more struggling with the command line interface.

HOL2: Building a Better MSP Business with itControl
Speaker: Daniel Zborovski
Agenda

HOL3: How-to: Leveraging Active Directory for Comprehensive Security
Speaker: Matthew Dieckman
Agenda

Join this technical how-to session with SonicWALL Product Manager Matthew Dieckman for hands-on tips and tricks for leveraging Microsoft Active Directory for comprehensive security. Business owners today are concerned with employee productivity, data leakage, secure remote access, and the plague of spam and phishing attacks. SonicWALL is one of the few security vendors to deliver a comprehensive security solution that leverages all the user level authentication benefits in Active Directory and SBS. Join this session and get real life deployment advice on leveraging Active Directory with your UTM firewall, anti-spam, and VPN deployments.

HOL4: Smart Style Cloud Computing Walk-through
Speaker:
Agenda

HOL5: Business Continuity Demonstration and Set Up
Speaker:
Agenda

Zenith provides 2 Business Continuity solutions specifically designed for the SMB Marketplace. The Zenith provides a managed, white-labeled BDR Solution that allows our partners to maximize their profitability while building their own branding. We also provide a stand-alone ARCA solution which can be managed by you or your end clients with a user-friendly interface. Additionally, we provide Vaults so that data can be replicated from the BDR’s or the ARCA’s to your data centers or ours. Whether it’s a BDR or ARCA, both act as fail-over servers which allow you to recover from server crashes or data loss in minutes.

HOL6: Session: Pricing Methodologies for Managed Services and other IT Services
Speaker: Len DiCostanzo
Agenda

How do you determine costs and profits for managed services, or break/fix services? How much will you charge for other IT services? How much can you charge? How much profit can you make? This session will provide methodologies to cost and price your IT Services portfolio for profit, with a focus on managed services. Gain confidence pricing Managed Services, and extending this pricing model to your other service deliverables.

In this session, you will learn how to determine

Hourly costs and rates for billable staff
Costs and profits for break/fix IT services
Costs and profits for Managed Services
How your entire IT Service Portfolio can be shaped by these methodologies

Don't miss this valuablehands on workshop.

HOL7: Microsoft Launch Wave - Opportunities with Windows 7, Windows Server R2, and Office 2010
Speaker: Steve Hall and J.J. Antequino
Agenda

Want to learn how these new products can benefit your SMB customers and help you to generate new business?

Come hear Steve Hall, CEO of District Computers LLC, discuss real-world examples of the benefits that his customers have already realized and how to leverage each of these products to drive your bottom line.

J.J. Antequino, a Partner Technology Advisor at Microsoft, will also demonstrate many of the great new features these products have to offer.

HOL8: ConnectWise - Money in the Bank
Speaker: Jeannine Edwards
Agenda

HOL9: An Inside Look at the BlackBerry Solution
Speaker:
Agenda

Review installation, set-up and management of BlackBerry server-based software in this demonstration-focused workshop designed for IT resellers.

SMBTN Track

SMBTN1: Winning Clients and Deals - a partner perspective
Speakers: Dave Seibert, Karl Palachuk, Erick Simpson, Josh Freifield
Agenda

Your business philosophy and approach will make the difference between losing or winning deals. A partner panel will discuss how they leverage partnering, write winning proposals, and position their business to win clients. They will also review common mistakes that IT businesses make that may cause them to lose bids and deals.

SMBTN2: Bilding a Local SMB Community
Speakers: Jim Locke
Agenda

Working with a group of like-minded SMB professionals can be rewarding both professionally and financially, especially in difficult economic times. Join us for this detailed discussion of how to build a local community of SMB IT professionals and learn about the new resources that the SMB Technology Network™ can provide to support the efforts of both new and existing SMB community organizations.

SMBTN3
Speakers: Jim Locke and other SMBTN Members
Agenda

Special Events

SBSmigration.com presents: The GeekFeat SBS Server Build Party

You've heard of a LIVE "server build day"? SBSmigration.com presents The
GeekFeat Party: A four hour party disguised as a Live Migration / Server
Build from SBS 2003 to SBS 2008. The question is: How many Geeks with an
open bar does it take to still get that server construction done? Expect
a relaxed evening cocktail mixer with short-attention-span geek learning
thrown in.

Jeff Middleton has invited fellow SBS-MVP Steve Banks with John Harris
and Tyler Wisenburg from the Puget Sound SBS UG to walk us through a
build day... twisted into just half the normal time! See the MS
Migration Mode construction path while Jeff and a bunch of community
experts talk through the issues and option.