Blog News

In this segment on Northwest Digital News, we discuss five cool tools that are no cost or low cost to take your business sales and marketing to the next level. The key is to “just do it” as its both easy and hard. Easy to actually use the tools. Hard in that most people are either busy or lazy and don’t want to do it or don’t’ want to work hard.

I caught a few moments with well-known MSP business coach and speaker Manuel Palachuk at the recent CompTIA ChannelCon 2018 conference in Washington DC. A frequent guest at leading industry events, Palachuk shared his background and his roadmap in this interview that I conducted. His basic philosophy is starting with culture to get to the next level. His niches include agile service delivery.

By: Bernard Marr

At the recent CompTIA ChannelCon18 conference in Washington DC, I interview first timer John Cooper about his career change from being a security guard (18+ years) to becoming a Managed Services Provider (MSP). He's tapped into one of the things CompTIA does best: workforce training. As you'll see int he interview, he was dazed and amazed by the conference content and networking opportunities. It's how the game is played. 

Hey everyone – nothing like the dog days of summer to reflect on new money makers and booty shakers! At the recent CompTIA ChannelCon 2018 conference in Washington DC, I caught up with Robert Cooper, the general manager for Wildix. His firm is an established European unified communications ISV and is just entering the US market. He imparts both wisdom from his current position plus his body of work in the technology sector over the years.

We are community! Across the years, we’ve shared beers and tears. We’ve celebrated and supported each other on these trips around the sun. Now is one of those times. Recently community leader and Office Depot MSP program executive Michelle McBain  announced that she is having open heart surgery this coming week.

Michelle and her husband Jay (an analyst at Forrester) have been tireless supporters of the community. Michelle has been a strong advocate for women in technology and a cheerleader

Machine Learning is an Artificial Intelligence technology that allows computers to learn without having been explicitly programmed for that purpose. To learn and grow, however, computers need data to analyze and to train on. In fact, Big Data is the essence of Machine Learning, and Machine Learning is the technology that makes full use of the potential of Big Data.

What is Machine Learning?

If Machine Learning is not new, its precise definition remains confusing for many people.

By Fabrice Martin

Marketing directors can’t make decisions in a vacuum. They need information about their customers, their channels and all the touchpoints that help them to connect with each other. How can they deliver what the customer wants unless they can see through the customer’s lens?

Customer interactions with a brand are

Businesses are well aware of the fact that IT environments generate data that needs effective storage technology and data recovery technology like backup and disaster recovery. This applies to all kinds of businesses regardless of the size (SMBs, SMEs, Large Enterprises). So, why are SMBs, SMEs or startups reluctant about purchasing and setting up these technologies? It’s the price tag on them.

Business analyst help guide businesses in improving processes, products, services and software through data analysis. These agile workers straddle the line between IT and the business to help bridge the gap and improve efficiency.

Continuing our thought leadership momentum, we’re happy to announce a robust line-up of Summer quarter topics for MSPs, Consultants and IT Pros. As is often the case with colleges in the Summer, we’re exploring a range of technology topics that, in some cases, push the comfort zone of technology professionals. And that’s a good thing: critical thinking!
Highlights are in order and you can learn about every complimentary lecture here. 

July 18: Online Video Marketing: Six Essential Principles of Success (Kevin Hunter)
This is a case of not judging a session by its title. The back story is that Kevin Hunter the THE MAN

Lead generation is absolutely crucial to your business. Lead generation is the practice of finding and drawing in potential customers to your business. There are a variety of ways to do this including via social media or even investing in certain tools that can help you generate leads.

One way you can easily generate leads without stepping outside of your website or investing in any expensive tools is to work through your own blog. In this article, we are going to look at 10 of the easiest ways for you to convert B2B leads through your blog.