Analytics/Analysis

Harry Brelsford and Paralee Walls discuss the Connect 2024 event, highlighting Paralee's company's success in the previous year's startup pitch competition. Paralee emphasizes the importance of integrating chat solutions for better customer service experiences, contrasting traditional ticketing systems. She shares her background in public school education and how transitioning to tech marketing is similar to teaching. They discuss the cognitive benefits of learning a foreign language, with Paralee noting that she dreams in Spanish. Paralee describes her company's marketing strategies at the event, including a "rage room" for venting business frustrations and a solutions booth. They also talk about the benefits of providing exceptional service experiences, exemplified by their party bus service for attendees.

Harry Brelsford and Dux Raymond Sy discussed the IT Nation Connect 2024 event, noting 4,500 on-site attendees and 205,000 online. Dux, Chief Brand Officer at AvePoint, highlighted AvePoint's role in data security, governance, and resiliency, emphasizing their 21-year history and 4,000 global partners. They discussed the importance of preparing for AI tools like Copilot by ensuring data hygiene and security. Dux noted that AvePoint's FedRAMP and GCC high certifications are crucial for federal market MSPs. They also touched on the challenges and opportunities in the SMB space, stressing the need for early adoption and recurring services.

Well-known Managed Services Provider (MSP) sales and marketing guru Chris Wiser is a complex dude.

He has the swagger and bravado of a Texan. Chris lives in the Austin, TX area  after relocating from the mid-west (Wisconsin) several years ago.  Wiser is one focused intense guy with the altruistic goal of helping MSPs make money with tough love. And he doesn’t lack self-confidence. He is a trail blazer for sure.

He is also a duck. When you are a public figure, people are going to throw slings and arrows at ya. But like a duck in the rain,

Long-time readers will recall that we have always support Small Business Saturday that falls after the US Thanksgiving (started 2010). This year it’s November 30th. Here are a few ways you can participate.

Go Buy Something (Anything) from a Small Business! 

I love shopping on Small Business Saturday. Last year I picked up some sauces from a small business in the cute tourist town of Wimberley, TX in the hill country outside Austin. And I’ll hit the elephant in the room head on folks. Yes - buying a drink (wine, beer even Vodka count when you visit a local diner. Snap a pic and post it in our SBS group on FB (join HERE) 

Host a Reception at Your Business Location

In 2025 the MSP economy could go either way. So keep one eye open! Here is what I mean. I want to share my observations about how MSPs and the tech industry historically have been impacted by macro-economic activity and recessions.

Earlies

Like a weekend curbside yard sales overwhelmed with lookie loos before the 9AM start, some parts of the tech industry go into a recession early (by analogy). My experience has been that storage tends to go into recessions early. I saw this first hand with SanDisk in 2006+ before the 2008 financial market meltdown (“The Great Recession”) but it came out of the economic setback early. Chips can go either way

It's just good business. It's in our DNA to help as we're able.

It all started at the SMB Nation 2005 Fall Conference where we launched a WW Small Business Server (SBS) tour and raised relief funds for those impacted by the late 2004 Southeast Asia Tsunami. We gifted the fund at the end of the tour in a small moment in Bangkok