After 14 years with Microsoft, Caroline Goles embarks on a new opportunity as Vice President of Digital Sales Strategy with Pax8.  With her vast experience in the worldwide channel, she is excited to join the Pax8 team to provide critical insights into the complexities of operating a global operations, as well as share her love and passion for the partner community. 

When was the last time you bought a product or received a service where you went wow, this is really cool?  In today’s ever changing world it have become harder and harder to wow your customers.  Wowing your customers goes beyond just caring for customers, it takes more than doing what you promised. This may seem simple and obvious, but in the hustle and bustle of daily work, it's often overlooked.   

For the past two years the event industry has been faced with incredible challenges due to the ever changing times.  Although they have been through many challenges the event industry has moved forward forging a new future across all aspects of life and business. 

Have you ever wondered how much to charge for your services?  If you have ever struggled with pricing rest assured you are not alone.  With these uncertain times and inflation going up,  a lot of MSP’s have said they have increased their rates by 12% over the last year. 

With the pandemic hitting hard and fast and few businesses having a plan for a global crisis, many businesses learned valuable lessons during the historic moment.   With most employees leaving their office with no return day both owners, employees, and clients learned  valuable lessons that many things cam be done from remote locations. 

In the current economic state it is becoming harder and harder for small business to survive.  From labor shortages to supply chain restraints small businesses are facing huge challenges in there day to day operations.  As an Independent MSP you are bearing the responsibility not only to overcome these challenges, but also provide industry leading technology, hardware and software, support, cloud technologies, while staying on top of operations, financials and managing the bottom line. 

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