SMB Nation | SMB IT Professionals
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Marketing during the pandemic was a shift for many businesses, as we went from in person handshakes to digital marketing and communication. With these fluctuations it probably comes to no surprise that consumer behavior shifted during the pandemic, with businesses shutting their doors, and face to face interactions becoming nearly nonexistent. Now that the world is opening up many businesses are looking back at the long term implications of the pandemic in terms of how they market themselves.
When someone says public speaking, some people love it, and others are terrified of the thought. Although you may have a fear of public speaking, at some point in your career you will be called upon to do some sort of public speaking. It may be to a board room of colleagues, or onstage at a conference, but at some point you will need to speak up.
Small and Medium businesses have been hit hard over the past couple years. From the pandemic, to retaining and recruiting top talent, to most recently dealing with supply chain challenges, inflation, and more. These changes have left businesses to rapidly change their business models to keep up with the ever fluctuating landscape.
Zebra recognizes the challenges SMB companies face in today’s economy, and have built the SMB Specialization Program to help provide resellers the tools and support they need to build a strong pipeline and close deals in a highly competitive market.
Podcasting is a booming industry with an estimated 2 million active shows, and about 70% of US citizens aware of podcasts. Although, podcasting has been around for awhile the popularity has grown and is predicted to continue to grow. With the growth in podcasts there are many things podcasters need to focus on in order to keep their audience coming back for more.
The Russia-Ukraine war is driving elevated concerns for cyber security risks worldwide. While the current climate is unpredictable, cybersecurity experts are warning organizations to prepare for a potential in increased cyber- attacks by updating software, making sure patches are up to date, use multifactor authentication, and strengthen your passwords.
Marketing is hard, time consuming, and typically the last thing you work on (if it leaves the to do list). Although, marketing is typically pushed to the wayside, it is your avenue to improve your businesses profit, recurring revenue, work life balance, and driving more customers to ultimately help you grow your MSP.