Success for modern small businesses depends on the effective use of digital marketing channels. Unfortunately, many companies have failed, despite their effort to engage their online audience.
To help your company gain the most from online opportunities, learn about the following five digital marketing mistakes and use the tips that follow to help you avoid them.
1. Lack of Planning
Before you do any marketing, you should thoroughly understand your business and its mission. Afterward, you can plan your digital marketing strategy in a way that is consistent with the other parts of your operation.