Success for modern small businesses depends on the effective use of digital marketing channels. Unfortunately, many companies have failed, despite their effort to engage their online audience.

To help your company gain the most from online opportunities, learn about the following five digital marketing mistakes and use the tips that follow to help you avoid them.

1. Lack of Planning

Before you do any marketing, you should thoroughly understand your business and its mission. Afterward, you can plan your digital marketing strategy in a way that is consistent with the other parts of your operation.

Economic Indicators / Reuters

 

Consumer Spending

 

(Reuters)

WASHINGTON, Oct 30 (Reuters) - U.S. consumer spending recorded its biggest increase in more than eight years in September, likely as households in Texas and Florida replaced flood-damaged motor vehicles, but underlying inflation remained muted.

By: Tiffany Wissner (WENTZEL) Microsoft

Last month at Microsoft Ignite we introduced a new vision for intelligent communications, which includes Microsoft Teams becoming the primary client for communication and collaboration in Office 365. Today we are sharing more detail on our planned roadmap for adding Microsoft Skype for Business capabilities to Teams, so you can plan your onboarding.

Cyber Attacks

Cyber-attacks are so common, in this day and age, that it’s never a question of whether or not your company will get hacked—it is a question of when. Hackers have been around for years, working their way through your security walls and passwords and gaining access to all kinds of delicate information, including names, social security numbers, finances, and more.

Even those companies that have the best-of-the-best protection will likely experience at least one cyber-attack per year. Based on cyber-attack statistics, the year 2016 recorded an increased number of attacks when compared to 2015 and 2014, with some of the most active months of the year for attacks occurring in June, July, and August.

In late October, fellow MSP blogger Joe Panettieri broke the story, in advance of the public announcement, that there was a merger between Datto and Autotask. I’ll briefly review the multiple transactions that made this happen. It’s surprisingly sophisticated. This almost reads like a Russian spy novel with all the players LOL. Let’s start by following the money and then I’ll offer some community comments.

2004-2014
Autotask raises at least $10M in four funding rounds (see Figure 1)

 

amazon logo

By Spencer Soper
October 24, 2017, 9:54 AM PDT

 

Amazon.com Inc. launched a Prime membership service for businesses, looking to replicate in the workplace the quick delivery of online orders that made it a go-to shopping destination for households.

Business Prime Shipping, available in the U.S. and Germany, offers free two-day delivery to companies paying $499 to $10,999 a year depending on their size, Amazon said. The subscription program is looking to win business from office supply stores such as Staples Inc. and Office Depot Inc.

 

It’s been quite a while since the smartphones, whether the android smartphones or Apple, have not been producing anything special. Looks like in the past few years the only thing changing in the new smartphones is the general look of a phone, and the companies produce a better camera with every successive phone.

So, how will the smartphone future technologies be subject to change or what should we be expecting out of them?

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