Earlier this week, Asigra released the findings of a recent study concerning the impact of data growth on BDR pricing. This study was conducted by the Enterprise Strategy Group, and was based on the responses of 500 financial and IT decision makers.
The top finding of the survey was that 67% of respondents said they felt pressure to reduce spending in IT. As the organization’s annual revenue went up, this pressure increased on IT decision makers, though most respondents expected increases in IT spending, especially in the areas of backup and recovery, as overall data growth rates increase (up to 20% for ¾ of respondents). In addition, over half of respondents felt that traditional pricing models were unfair for the amount of data restored.
“In the backup space, both software and service vendors have competed effectively on price and market position. However these vendors base their pricing on the volume of data protected. For IT users, this means that more data requires more backup servers, more licenses and increasing costs,” explained Jason Buffington, Senior Analyst, Enterprise Strategy Group. “Recovery-based pricing counters agent- or capacity-based pricing models, allowing users to decouple backup pricing from data volumes. In this fair pricing model, IT professionals that manage recovery more efficiently are rewarded with substantial savings over time.”
