“Grow From the Right Intro,” a new study by the CMO Council and the Business Performance Innovation Network, found that today’s businesses highly value the importance of partnerships.
Though 85 percent of the 330 management survey respondents believe it is important or essential to their business to have partnerships and alliances, almost half reported failure rates of at least 60 percent and only 10 percent felt they were extremely good at partner introductions.
The top three drivers for partnerships and alliances are: ideas, insights and innovations the business would not otherwise have; complexity and pace of business; and the ability to grow a diversified customer base.
The full report, available here, covers a variety of areas including the reasons for partnership failure, variations in business partnership capability and types of strategic partnerships that benefit different business types best.
