It goes without saying that Cyber Monday, November 28, 2016, has grown dramatically from its modest start 12-years ago. It’s a media mainstay and you are encouraged to track it’s performance on sites like ChannelAdvisor. But that’s not why I’m here with this blog. Rather I want to impart insights into a startup with a twist launching on Cyber Monday. The Portland, OR startup is called Truece and it has a new twist on an old problem. (See below for a special offer for SMB Nation members - editor)
The issue is the divorce and how it plays out. Why share this story? Two reasons. First is that the SMB Nation membership is 95% male in the 45-year old age range. Statistics show that many divorces occur in this age range. And while I’m not suggesting you should run out and get divorced, it’s likely you know someone who is getting divorced and could benefit from the use of Truece (more on that in a moment). The second is that this is a technology startup and as you know – we have used 2016 to profile and embrace startups as the new-new for you to consider as we pivot our technology practices.
Truece is an application that facilitates communication between parents. It’s a way to record conversations and avoid the confusion of “he said, she said” during the heat of battle. Think of it as a way to reduce the impact on kids.
The Cyber Monday launch of Truece can be framed up this way. With the donated time and energy of 20 dedicated professionals, Truece has built a product and laid the groundwork for a company that will truly make a difference. It’s made great progress, but is asking for your help. Whether you’re a parent in a custody situation where Truece could help, or if you know someone who could use some extra support…please sign up as a Truece ambassador. Word of mouth is the best method, and we know you know people.
What do you get for signing up? You’ll be the first to hear about product updates and discounts, and most importantly when Truece will be available for download. If all goes well, Truece should be ready to onboard its first customers in early 2017. Sign-up here.
PS - Special Offer for SMB Nation! Truece has created an exclusive offer that is a 75% discount here.
