D&H Distributing has introduced its “Get Authorized” program for resellers, which is designed to reduce the time and labor of the vendor authorization process, of which resellers must go through to buy products that are subject to MAP (minimum advertised pricing), UPP (unilateral pricing policy) and similar authorization restrictions.
MAP and UPP policies have been instituted by manufacturers in order to keep product margins from dropping too dramatically due to aggressive pricing. VARs who wish to sell items covered by these guidelines must undergo a sometimes complex authorization process, which in effect documents that the VAR agrees to be compliant. This usually requires the engagement of an account representative and can take hours or even days. Products frequently subject to authorization guidelines include displays, PCs, storage drives, audio equipment — merchandise that has historically suffered quick commoditization.
With D&H’s new tool, eligible resellers need only to click a “Get Authorized Now!” button at any point during an online product search or order, and the authorization process is approved instantly. VARs can view and print a list of the different items covered under each vendor authorization, plus other key policy details, via this method.
To take advantage of this program, partners can go to dandh.com to sign up and get started.
