GoDaddy , the largest technology provider dedicated to SMBs, announced it acquired Mad Mimi in a deal that will expand GoDaddy’s product offerings.
Mad Mimi’s email marketing product is designed to help SMBs to create, send, share and track email newsletters. Its product will continue to be available as a standalone application, and GoDaddy and Mad Mimi intend to create a product using the Mad Mimi platform, planned to be available in 2015.
“Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier,” said Steven Aldrich, senior vice president of Business Applications, GoDaddy. “Mad Mimi’s email marketing application is a great solution to provide to our growing base of customers who will benefit from Mad Mimi’s high quality product and overall positive customer experience.”
