Published on May 18, 2017
I’ve seen this movie before, over in MarTech. I spent a decade at Eloqua building the marketing automation space from 2002-2012. Scott Brinker coined the term Chief Marketing Technologist in 2010 and has documented the “category” growth from ~ 150 applications to over 5,000 in 2017. Anything that could be automated was automated - at least at some companies - often without much thought as to the strategic plan underlying these sparkly new toys.
Now, the same thing is happening in SalesTech. Here’s one glimpse at this expanding universe from Nancy Nardin at Smart Selling Tools:
And here’s a more analytical look at the landscape, minus all the players:
