Relayware, a SaaS-based provider of Partnering Automation software, announced earlier this week the addition of the one-millionth partner on its Partner Cloud. It attributed much of its success and recent growth to international expansion and demand from VC-backed SaaS companies.
Relayware works to extend market reach and accelerate revenue growth without increasing customer acquisition costs.
“The nexus of cloud computing, big data analytics, collaborative working and mobile applications is redefining how companies recruit, enable and motivate their channel partners,” Bob Mann, Chairman and CEO of Relayware, said. “For larger enterprises with established partner programs, it’s enabling them to automate channel marketing, sales, training and operational processes, so they can be more strategic with partners. But what’s really exciting is the recent wave of young, VC-backed SaaS companies that are turning to Relayware as the foundation for their new partner programs that they’re building to scale quickly and drive exponential growth.”
Relayware has doubled its customer base and experienced a 30 percent underlying growth in monthly recurring revenue in the past year. It estimates the indirect channel market is worth $800 million, and expects expansion into manufacturing, energy and telecommunications and increased use of indirect distribution channels to increase market worth to more than $3 billion by 2020.
