The best kept secret inside Microsoft just got better. There is a neat little content marketing program for its partners through the Microsoft
Community Connections site. Through this program, Microsoft Partners can access free marketing content twice per month for use to drive demand generation within their business. These tips are designed to help Microsoft Influencer Partners become the trusted IT Advisor in their geographic area.
These tips can be used as a supplement to the Partner’s existing blog lineup or for use in the company’s newsletters and email marketing. Here’s the process for joining in 90 seconds:
- Take 90 seconds and register at:http://aka.ms/smbtechtips
- You receive a welcome letter which gives you access to the MCC Partner Yammer site where content is posted twice monthly.
- Insert content into marketing communications. If you wish to include in a newsletter, go HERE for access to SMB Partner Newsletter templates.
- You contact a Business Influencer, offering them technology content to supplement the content in their own newsletters, blogs and marketing communications - your foot in the door!
- The Business Influencer publishes content and you work together to continue delivering thought leadership to their SMB member base on a regular cadence.
This program is a quick and easy way to develop networking connections and flesh out site content.