Learn to Love Networking
by Tiziana Casciaro, Francesca Gino, and Maryam Kouchaki
RAMI NIEMI
I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some people have a natural passion for it—namely, the extroverts who love and thrive on social interaction—many understandably see it as brown-nosing, exploitative, and inauthentic.