Local SEO is the wave of the future. People are glued to their mobile devices 24/7 and are looking for services near them more than ever. Those who are still stuck in the pre-mobile-first era are bound to be left behind unless they ramp up their local SEO efforts. Unfortunately, many small business owners have absolutely no clue how local SEO works and end up making mistakes that can set them back. Find some examples below:
Incorrect or Outdated Information
One of the most important things with local SEO is the consistency of your contact information. If your information is all over the place 
and is inconsistent across platforms, your rankings will be affected. Make sure that you double check every outlet where your address is listed, whether it is a business directory, Facebook page and, of course, your Google My Business address.
Not Having a Google My Business Page
For those of us who are familiar with local SEO, we may take our Google My Business page for granted, but there are still a surprisingly high number of businesses who don’t have one setup. Whether it’s by ignorance, or simply because they don’t see the benefits of it, many business owners still are absent from Google’s business directory.
Others wrongfully believe that the information generated by local searches comes from their website. However, all listings in local results come from Google My Business page information. So, if you don’t have one, you have no chance to rank locally. You should create one immediately; it only takes a few minutes to complete. Just make sure that you don’t skip the verification at the end as it will be used to authenticate your address.
No going the Extra Mile to get Reviews
Reviews are another crucial aspect of local search rankings. Sites at the top not only have more reviews on average, but also good reviews. If you have bad reviews, you’ll have no choice but to address recurring problems and commit to quality. Don’t be afraid to interact with negative posters and don’t make the mistake of coming off as defensive. Sincerely show that you’re listening to your customer's concerns and are ready to make some changes.
If you don’t have enough reviews, you’ll have to be more proactive in getting reviews from your clients. One of the great ways to get reviews is to add it as part of your packaging. For instance, if you’re in the restaurant business, something as simple as a message that prompts your visitors to review your restaurant on Google could make the world of difference.
Conclusion
Local SEO should play a central role in any marketing strategy. It’s one of the most effective marketing methods out there and is completely organic, allowing you to reap the benefits over time.