Seattle start-up Spreesy will help organizations capitalize on popularity of social media through its social commerce solution, which makes Instagram posts “shoppable.
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These shoppable posts are generated when a business connects Instagram accounts to Spreesy’s website and includes price and quantity options in the Instagram post caption.
Instagram users who wish to purchase an item comment on the post with their email address and will checkout securely with PayPal.
"Any Instagram account can now be transformed into an easy-to-run business," adds co-founder Spencer Costanzo. "Followers have never been so valuable."