Dell PartnerDirect Program Boosts Registrations and Revenue

embraced the opportunity, securing partners associated rebates with the sale of Dell products and substantial deal registration and revenue growth—with deal registration up 61 percent and revenue growth up 15 percent year over year—for Dell.

“One year ago, we integrated the unique partner programs of legacy Dell software businesses into one set of software competencies under the PartnerDirect program. We bolstered it with a vast array of benefits to help partners expand their revenue potential and scope of their customer relationships,” said Marvin Blough, executive director of Worldwide Channels and Alliances for Dell Software. “The results have been tremendous – with nearly 60 percent of Dell Software’s sales volume going through the channel on a global basis, fueling growth for both Dell partners and Dell. After moving to a single Dell channel program, everything from deal registration and revenue to partner adoption of the software portfolio and training against it has grown incrementally.”

Integration software grew 274 percent year over year, and data protection and management and enterprise mobility management experienced double-digit increases.

Dell Software partners continue to grow in number and almost 11,000 individuals at partner organizations have taken 37,000 training courses.