Using an expert system to generate high-quality leads

the average organization might resemble this: Marketing professionals feed high-quality leads to sales, and sales professionals "sell" into the customer opportunity and close the deal. At the top of the sales process, procuring leads is vital to success.

It’s not always an easy process, as many MSPs and CSPs are not naturally skilled at lead generation. SMB Nation is offering this week's academic webinar, "Using an expert system to generate high-quality leads for MSPs and CSPs," so MSPs and CSPs can discover how to use a newly-launched natural language expert system to acquire leads by lending expertise to answer client questions.

By engaging in routine behavior, providing advice, MSPs and CSPs can accumulate high-quality customer leads to convert to client. The webinar will also give attendees the tools to capitalize on the customer trend of self-research to can shorten the sales cycle dramatically. This is a community endeavor led by Pat Houston, former editor-in-chief at CNET and now on-board at SMB Nation.

This is not a "how to make a million in your sleep" scheme, but rather a sophisticated business model all industry professionals should devote an hour to learning more about.

Attendees will receive a confirmation email containing information about joining the webinar. Follow this link to register: https://attendee.gotowebinar.com/register/133643807777623297