How Trend Micro Embedded itself in the SMB community
As the security conversation shifts to address new attack vectors, it’s helpful to reflect on where we’ve been and who has been there with us. Starting well over a decade ago, a much smaller Trend Micro raised its hand and said “I’m all in” for SMB partner community participation. This was a time when its occupied only part of a building in Cupertino, CA. Fast forward the movie and today Trend Micro is a much larger and highly successful security company that hasn’t forgotten where it came from.
History
What I like about Trend Micro is it has a roll up your sleeves “in-the-trenches” participation model. It’s supported user groups, community groups and SMB Nation on a consistent and long-term basis. For example, Trend Micro held top shelf pre-day technical workshops and catered dinners for its partners in the mid-2000s at our fall conference. Then it invited Microsoft MVPs in the Small Business Server area to its facility in Taipei Taiwan for a symposium. It’s a frequent participant in our Office 365 roadshows and webinar series. Bottom line. It leads with technical followed by money-makers, not the other way around. It’s a lost art in the SMB vendor community.
Technologies
In researching this piece, it’s been fascinating to witness how security has evolved. If you would like to conduct your own research, see the security topics in the Network+ training curriculum that I co-authored with Chip Reaves at Bigger Brains “Bigger MSP” here. Which leads us from detect and destroy a technology generation to ransomware today. Before we go one step further, please halt and click over to the Ransomware conversation asserted by Trend Micro here and I’ll await your return.
Welcome back!
Next steps? Take the Trend Micro Ransomware assessment here. And I’ll see you on the other side!