In September Spiceworks Ziff Davis published findings in its annual 2023 State of IT report — exploring IT budget plans and tech trends to uncover areas of growth for tech vendors and empower buyers with data to inform strategies for navigating an uncertain market. Although 83% of businesses are concerned about a recession in 2023, B2B tech marketers can look forward to growth — 51% of organizations plan to increase IT budgets in 2023 vs. a narrow 6% that plan to reduce their spend.
For an in-depth understanding of how recent events and an uncertain economic outlook would impact organizations listen to Harry Brelsford of SMB Nation as he chats with Peter Tsai of Spiceworks Ziff Davis to get a high overview of the report.