While there are as many mistakes to make with your blog as there are bloggers out there, company blogs face a unique set of challenges. If you’re too technical, you lose your audience, while if you are too personal makes you compete with every other generic blogger. Here are three mistakes people make with their company blog.

“Press Releases Go Here, Too”
Posting press releases on the company blog is a mistake for several reasons. First, it gets hit with a duplicate content penalty. Second, no one wants to read a blog that Blog Mistakesconsists of generic press releases. Third, you should have marketing channels to distribute press releases better suited to that type of content than posting it on your blog.

The graphic also contains a breakdown of the most popular business type by state.

By: Emily Conklin

Ever use Google to search for your latest business idea? You're not the only one.

By: Nellie Akalp

IKEA

 

As an entrepreneur, you understand the importance of protecting your business name. Think of the sales you might lose if another company opened up using your same name. If you’re building a brand, investing in advertising and hoping customers can find you, you’ll want to make sure you’ve properly protected your business name so no one else can use it.

But what exactly is the best way to do that?

Profitable Small Buseiness

by: Carolyn Sun

This article originally published March 4, 2016.

Being talented with numbers can really pay off if you’re looking to start a profitable business.

Accounting and tax services takes the top spot on the list of the most profitable type of small business with a generous 18.4 percent net profit margin followed by real-estate services (15.2 percent), law firms (14.5 percent) and doctor’s offices (13 percent) reports Sageworks, a financial data service that analyzed the net profit margin of more than 16,000 small businesses (that earned less than $10 million) between September 2014 and August 2015.

Think of it as Harry and Jenny’s Day Off – ala Ferris Bueller – we painted the town red on Small Business Saturday (November 25, 2017). First for proper context, read about Small Business Saturday here and here (we’ll wait for your return).

Welcome back! This adventure is presented chronologically so you can follow our footprints. All on November 25th – Small Business Saturday. And I was joined by Jennifer Hallmark, president of SMB Nation. 

Every entrepreneur faces challenges which need to be dealt with persistently and regularly, though few would disagree such difficulties are more prevalent than when you are starting your business.

Sage collaborated with business owners and entrepreneurial support groups to understand the common trials new leaders face, offering guidance to give you the best opportunity when starting your enterprise.

Long-time SMB Nation readers know that I follow GoDaddy as one to watch in the SMB space. I’ve recently visited its Sunnyvale office (that’s the Silicon Valley folks!) and had a follow-up chat with Greg Goldfarb, VP of Commerce and Email Marketing. He shared a couple cool tools just brought to market by GoDaddy. 

Scheduling
GoDaddy has hit one of my problems head-on.

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