It’s the bestest holiday most folks in our SMB MSP space have never heard of. You’d be amazed how, over the years, we’ve carried the Small Business Saturday flag – an event held right after “Black Friday” (the over-the-top retail shopping day), but the MSP mindshare is lacking. You can review our past coverage here and here.
History
Over ten years ago, American Express created Small Business Saturday to promote “Buy Local” and “Shop Small” as well as increase the use of